In case you have been living under a rock for the past couple of days, you know by now that the WWE is once again doing a brand split. On July 19th, Smackdown will become a live show airing on Tuesday nights. Much like the last time the WWE did a brand split, there will be a draft held for Monday Night Raw and Smackdown. With Smackdown going live, they will definitely need a boost in star power. Odds are that John Cena will be appearing exclusively on Smackdown and Roman Reigns exclusively on Raw, or vice versa.
The question is, will the brand split work this time? I think it should. There really is no reason it shouldn't. The WWE has a lot of talented Superstars and the roster isn't as thin as people would like you to think. The problem has been the WWE's constant failings to build new stars. They had a lay up in Roman Reigns and somehow managed to make him one of the most hated Superstars in the WWE. However, Superstars like Kevin Owens, Sami Zayn and Cesaro are already fan-favorites. They can't make the fans hate those guys. Finn Balor is beloved in NXT and will certainly be popular once he arrives in the main roster. Bobby Roode, Samoa Joe, Eric Young and pretty much every NXT Superstar you see right now will most likely find their way up to the main roster by June 19th. Shinsuke Nakamura can become a star on the main roster if the WWE doesn't screw it up like they usually do.
The obvious angle here is that Shane McMahon will be running one show and Stephanie McMahon will be running another. This could lead to a feud between Triple H and Shane O' Mac down the line over which show is better. If you remember, there were those rumors about WWE vs Monday Night Raw being advertised a little while back. Those were supposedly explained away that it was just a typo, however that may not be the case when you factor in the recent news.
Do you think the brand split will work this time or is it only a matter of time before the WWE abandons it?